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And if I might ad, the execution of the C&F ad is terrible, as it is clearly a cushion inserted into the woman’s clothes, and not a baby.
Again, I’d like to thank Exotica and their creative team for responding positively to the criticism of their campaign [I knew from trusted sources that the reason they updated the campaign is because of the reaction they saw through social media]. If that’s the case, then they are pioneers 🙂 What do you guys think about the other campaigns I just shared?
Exotica is now all over the Lebanese blogosphere: Raafat Hamze analyzes the campaign change here, and there is Plus961‘s, Liliane‘s & Joe‘s take on this.
On another note, I got back from Zahleh [as you might have noticed :P] and will update you tomorrow! Have a beautiful day with this smooth song from Spirited Away soundtrack by Joe Hisaishi!