Tag: Exotica

  • Exotica… The Comeback! Moukarzel… The Fall Down!

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    And if I might ad, the execution of the C&F ad is terrible, as it is clearly a cushion inserted into the woman’s clothes, and not a baby.

    Again, I’d like to thank Exotica and their creative team for responding positively to the criticism of their campaign [I knew from trusted sources that the reason they updated the campaign is because of the reaction they saw through social media]. If that’s the case, then they are pioneers 🙂 What do you guys think about the other campaigns I just shared?

    Exotica is now all over the Lebanese blogosphere: Raafat Hamze analyzes the campaign change here, and there is Plus961‘s, Liliane‘s & Joe‘s take on this.

    On another note, I got back from Zahleh [as you might have noticed :P] and will update you tomorrow! Have a beautiful day with this smooth song from Spirited Away soundtrack by Joe Hisaishi!

    21 Always With Me

  • For better & for worse

    Last week on my way to work, I bumped into the latest exotica campaign for mother's day. It showed a mother and daughter with huge ear, and the slogan was "For the good and the bar, thank you Mom". Oh my! Where have their chic visuals gone?

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    Then few meters later, another, except this time mother and daughter have oversized noses. "Hmm.. Are they seriously profiling certain physical traits as BAD?"

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    Class Setting. Lebanese Society 101. "In the look-obsessed country we live in, we often see scenarios as follows".

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    This campaign reinforces the complexes a lot of young girls have about how they look. Now, they might start blaming their mothers for genetic inheritance, instead of them understanding that a big nose -ear is actually, NOT, bad.

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    .If I want to associate their slogan with a visual, it would not be as funny. Billboard showing mother beating child.

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    Or... HIV positive mother and daughter

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    As you can see, there are far worse things a mother could give to her children than a big nose - ear. Things they, in fact, could never possibly thank her for. In all cases, I have one thing to say: Thank you Exotica for the good and the bad! ;) In the hope the next campaign will catch up!

    You might say I am overreacting. However, the reason I am, is because I believe huge billboards have great influence on the large amount of people who cross them daily. Big corporations should thus think twice before shouting such messages at us. And I do know that “it got people talking about it”, but wouldn’t it be better if it also, on the way, got through a more responsible message?

    Anyway, I just had to say what I think about this campaign, it’s been bothering me everyday when I pass by it. Now, back to music, here’s Sarah Vaughn’s Broken Hearted Melody. Have a wonderful day 🙂

  • On Exotica's Christmas Blog

    My Different Christmas is Exotica’s Christmas Blog that completes their whole Christmas campaign which encourages people to get creative this season! They approached me to prepare a guest post on their blog, and I was more then happy to participate 🙂 CLick on the image below to view the submission: