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And if I might ad, the execution of the C&F ad is terrible, as it is clearly a cushion inserted into the woman’s clothes, and not a baby.

Again, I’d like to thank Exotica and their creative team for responding positively to the criticism of their campaign [I knew from trusted sources that the reason they updated the campaign is because of the reaction they saw through social media]. If that’s the case, then they are pioneers What do you guys think about the other campaigns I just shared?

Exotica is now all over the Lebanese blogosphere: Raafat Hamze analyzes the campaign change here, and there is Plus961‘s, Liliane‘s & Joe‘s take on this.

On another note, I got back from Zahleh [as you might have noticed ] and will update you tomorrow! Have a beautiful day with this smooth song from Spirited Away soundtrack by Joe Hisaishi!

21 Always With Me

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You might say I am overreacting. However, the reason I am, is because I believe huge billboards have great influence on the large amount of people who cross them daily. Big corporations should thus think twice before shouting such messages at us. And I do know that “it got people talking about it”, but wouldn’t it be better if it also, on the way, got through a more responsible message?

Anyway, I just had to say what I think about this campaign, it’s been bothering me everyday when I pass by it. Now, back to music, here’s Sarah Vaughn’s Broken Hearted Melody. Have a wonderful day

I was fortunate to meet Ghada Azzi, managing editor of ArabAd magazine at the book signing. We have since worked on illustrations for the ‘Advertising in Lebanon’ special report of October issue, along an extremely kind feature that Ghada wrote. Thank you so much Ghada for your invaluable support! I won’t keep you waiting too long, you’ll find below the illustrations for the special report along with the article and illustrated Q&A’s (you should get the magazine now for the extremely interesting content and report about Leb ad industry!). Have a wonderful day!

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Illustrated Q&A’S

• What do you hope to achieve through design?

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• What prompted you to publish the book?

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• How do you perceive the lack of opportunities in the design field in Lebanon?

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• Where do you see yourself 5 years from now?

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And finally, the article! (Click to enlarge)

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