Tag Archives: advertising

Exotica… The Comeback! Moukarzel… The Fall Down!

. . . . . . . . . . . . . . . . / . . . . . And if I might ad, the execution of the C&F ad is terrible, as it is clearly a cushion inserted into the woman’s clothes, and not a baby. Again, I’d like to thank Exotica and their creative team for responding positively to the criticism of their campaign [I knew from trusted sources that the reason they [...]
Posted in social stories | Also tagged , , , , , , | 24 Comments

For better & for worse

. . . . . . . . . . . . You might say I am overreacting. However, the reason I am, is because I believe huge billboards have great influence on the large amount of people who cross them daily. Big corporations should thus think twice before shouting such messages at us. And I do know that “it got people talking about it”, but wouldn’t [...]
Posted in social stories | Also tagged , , , , , , , , , | 37 Comments

Illustrations + feature in ArabAd

I was fortunate to meet Ghada Azzi, managing editor of ArabAd magazine at the book signing. We have since worked on illustrations for the ‘Advertising in Lebanon’ special report of October issue, along an extremely kind feature that Ghada wrote. Thank you so much Ghada for your invaluable support! I won’t keep you waiting too [...]
Posted in Maya's Amalgam book, in the media | Also tagged , , , , , , , , , | 6 Comments