Yes this is a true story. Happened today on my way home after an endless day of work and meetings… It’s really ironic how we lose evident objects that are in our hands or that we just placed in front of our eyes. This little detail shows how much we can be missing from things happening around us, while ‘mentally’ focused on other issues. Sad reality, the human brain.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I’m having the chance to work on a top-secret project (that i’ll be revealing to you super-soon!) and I must say that I finally found someone in Lebanon who KNOWS how to deal with graphic designers and who actually believes that their job requires expertise in the domain. The problem of working in Lebanon (and in fields requiring visual communication such as architecture, interior design, fashion  design …) is that all the citizens think those jobs require ‘zo2′ meaning taste, and are not a matter of expertise or experience…  Besides, I always get comments implying that our job is overrated, that it is all about doing some coloring and drawing… So to all of you potential graphic-design-clients out there, learn from the above example and stop taking our profession lightly.